Innovation including the use of drone technology is the focus of a new Australian minerals industry ad.
Minerals Council of Australia interim chief executive David Byers said innovation was central to maintaining Australia’s comparative advantage in mining and helped drive high-value, high-wage jobs in a range of scientific and highly-skilled professional occupations.
Drones are important to the minerals sector’s environmental, cultural heritage, safety and productivity performance including:
- conducting site environmental surveys and monitoring impacts on wildlife such as turtle nesting sites
- improving road safety by monitoring traffic, road conditions and hazards and inspecting overhead cranes, towers and roofs of tall buildings to avoid working at height
- making it faster to gather more information about mine sites, saving millions of dollars when compared with using planes for survey work
- mapping and digitally recording areas of Indigenous cultural heritage.
“The Making the Future Possible campaign – which is fact-based and non-political in tone and content – outlines how the Australian minerals industry provides jobs, raises living standards and builds future opportunities for young Australians,” Mr Byers said.
“The campaign also emphasises that the minerals industry is a major contributor to and driver of innovation in the Australian economy.
“Future opportunities and growth make the Australian minerals sector an exciting place to forge a career in technology and innovation.”
The ad was filmed at Rio Tinto locations including their Perth head office and Remote Operations Centre and the Mesa A site near Karratha.
It will air nationally from this Sunday, January 14.
For a sneak peek click here