Jan 15, 2016

Aussie-made in favour in a growing consumer pie

Aussie-made in favour in a growing consumer pie

It seems we are more likely to buy Australian-made.

In the 12 months to September 2015, 89.2 per cent of Australians aged 14 years and over said they’d be more likely to buy products made in Australia — an improvement on 2013, when it was 85.6 per cent, a Roy Morgan Research report shows.

But they’d also be more likely to buy overseas goods, especially from Canada, Sweden, France and Spain, respondents said.

Countries more on the margin of public approval for shoppers including India, South Africa and Chile also came into more favour.

Meanwhile, heavy-hitters the United States (58.7 per cent, up from 53.9 per cent), the United Kingdom (57.6 per cent, up from 51.8 per cent) and New Zealand (56.9 per cent, up from 50.3 per cent) bounced back from temporary dips in popularity during 2013, hitting their highest approval ratings in years.

Aust_OS-consumotion

The nation’s top trading partner, China, was one of the few countries that has lost support over the last few years.

Aussie-made motor vehicles didn’t fare quite so well, which is not surprising given the pending closures of Ford, Holden and Toyota’s domestic manufacturing plants.

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